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When companies use disclaimers, their intention is to exempt themselves from liability in regard to the content of the email. Email disclaimers are simple statements that have a legal character. So, using a confidentiality statement in an email is, in a way, a preventive measure designed to provide protection by informing the email recipient about the content. The main reason why companies use email disclaimers is to protect themselves from unwanted and costly lawsuits. Why do companies use email confidentiality statements? Is an email disclaimer legally binding?.How can an email disclaimer protect you?.Why do companies use email confidentiality statements?.The general advice is to keep it as short as possible, but we have seen some email disclaimer examples in the past that were as long as 2,500 words. Usually, they deeply reflect the company's policy. If the purpose is not of the legal kind, then the disclaimer has a marketing message behind it. We will see to what extent it is legally binding in one of the following subheadings. The purpose behind it is in most cases legal. If you have ever read a part of an email that is alerting you or informing you about something important in a cautionary tone, you have read an email disclaimer. In practice, an email disclaimer is usually attached at the end of an email message. So, once written, an email disclaimer will be automatically appended to this zone. This is the part of the email that contains content that is reused in the same form across multiple email messages. In most cases, you will find a disclaimer in emails that are products of an email marketing campaign.Īn email disclaimer is a notice which is added to the bottom of an outgoing email in an effort to limit the sender's liability.Īccording to the research paper "Segmenting email message text into zones", written by Cecile Paris and Andrew Lampert, the disclaimer belongs to the bottom of the "Boilerplate Zone" of an email. One of these things is the email disclaimer. There are many things by which you can differentiate between formal and informal email messages.
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Today, emails are not only being used for correspondence between people but also in business-to-client (B2C) and business-to-business (B2B) correspondence.īesides, email marketing is still a huge thing and there is no reason to expect that things will change anytime soon. Ever since Ray Tomlinson invented email back in 1972, this channel of communication has been exponentially growing.